Persona and SentiLink Partner to Automate Cutting-Edge Fraud Reduction Technology



October 6, 2022

Persona and SentiLink Partner to Automate Cutting-Edge Fraud Reduction Technology

Partnership brings together industry leaders in account origination fraud and document verification to provide customers a seamless workflow experience to mitigate fraud

October 6, 2022 –SentiLink and Persona, leading providers of identity verification and fraud detection solutions, have announced a new partnership. The joint initiative will combine SentiLink’s application fraud solutions with Persona’s Identity orchestration engine to facilitate smarter approaches to maintaining KYC compliance and combating fraud.

“Identity is incredibly complex, dynamic and constantly evolving,” said Rick Song, CEO, Persona. “In order to accurately assess risk, you need context and a holistic approach that harnesses signals from multiple systems. Our partnership with SentiLink is part of our ongoing commitment to build the most comprehensive identity platform in the market.”

Persona's comprehensive identity platform enables businesses to verify customer and business identities, and assists with KYC/AML, age verification, fraud prevention, and account recovery. From selfie videos to government-issued IDs to database lookups, Persona offers a suite of fully-automated identity verification components with worldwide coverage (200+ countries and 20 languages) that can be configured, themed, and branded to create custom-tailored flows that cover any use case. Persona also provides an intuitive case review tool and a flexible orchestration layer to help businesses automate their identity operations — from setting custom rules to ingesting third party data and triggering external actions.

"We’re excited to be partnering with Persona to help companies solve their identity verification problems," said Naftali Harris, CEO and co-founder, SentiLink. "Companies can now integrate SentiLink's API through Persona's decisioning engine with minimal effort or in-house coding required, allowing them to combine the very best solutions from SentiLink and Persona."

SentiLink reviews consumer data provided at the point of account origination and returns scores, attributes and critical insights indicating the likelihood that an application is fraudulent. By combining proprietary data and deep insight on fraud and identity, SentiLink’s unique approach and innovative product suite helps manage risk, reduce fraud, and approve more good customers faster.

About Persona
Persona offers trusted identity infrastructure that gives businesses the building blocks they need to securely collect, verify, manage, and make decisions about individuals or other businesses – along with automation and orchestration tools to streamline the entire process from end to end. Founded in 2018, Persona is headquartered in San Francisco and is available in 200+ countries and 20 different languages. Persona serves any business that needs to verify its customers online, including retail, fintech, marketplace, delivery services, real estate and hospitality, HR, edtech, legal services, home and childcare services, and more. For additional information, please visit

About SentiLink
SentiLink, the leader in identity verification technology, provides financial institutions and fintechs with best-in-class solutions to prevent synthetic fraud, identity theft and emerging forms of first-party fraud, as well as compliance-focused KYC Insights and access to the eCBSV SSN verification service. Founded in 2017 by Naftali Harris and Max Blumenfeld, creators of the risk and fraud systems at Affirm, SentiLink has raised $85M to date from investors including Andreessen Horowitz, Craft Ventures, and NYCA Partners, among others.


SentiLink Media Contact
Gretchen Pahia
Senior Publicist, Pitch Public Relations

Persona Media Contact
Ignacio Ramirez


Read the release on PRWeb


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