Collaborating for Success: SentiLink's Expanding Alliances and Orchestration Platform Partnerships

Money 20/20, the biggest fintech event of the year, is right around the corner. The whole fintech ecosystem will be represented there, and this year in advance of the event, we wanted to share a little bit about our philosophy and how we see ourselves in the broader context of that ecosystem.

SentiLink's approach to alliances and partnerships

In fraud prevention, as in most other aspects of financial services, a one-size-fits-all strategy doesn't work. SentiLink's approach to the market supports an open ecosystem – we prioritize giving partners the flexibility to build the risk and fraud systems that will meet their unique needs. We want our partners to be able to implement SentiLink in whatever fashion and through whatever platform works best for their business, because they see the value we can bring. In other words, it's less about how a partner leverages SentiLink and more about why.

At the end of the day, our raison d'etre is helping partners identify legitimate customers and fight identity fraud as efficiently and easily as possible. This means giving them the freedom to choose the solutions and tools that best meet their needs. It also means meeting them where they are to ensure that implementing our best-in-class solutions is easy and painless. 

For this reason, in addition to selling our solutions directly to partners, we also work to make them available through a variety of best-in-class orchestration and risk platforms. This program has been extremely successful, and it continues to grow. 

At present, SentiLink is available on 15 different orchestration platforms including:

Through them, we serve hundreds of alliance partners.

"Working with such amazing alliance partners has been incredibly rewarding," says Jonathan Chan, Head of Strategic Alliances at SentiLink. "In the past few years, our collaboration has significantly expanded, allowing customers to integrate SentiLink faster and more efficiently than ever before. We're incredibly proud to be helping partners prevent thousands of cases of identity fraud daily."

How our philosophy shapes our products

Our support for an open ecosystem that allows partners to pick and choose the right tools to solve their unique fraud problems is also reflected in the way we build our products. 

We know that fraud looks a little different at every company, and we're not interested in trying to build all-in-one solutions. Instead, we're laser-focused on building the best solutions to specific problems related to identity fraud, such as identifying synthetic fraud and identity theft at the point of application. 

And because we know that different partners have different needs, we offer our insights in a variety of formats, including scores, flags, and data attributes that can be implemented into existing fraud prevention strategies, waterfalls, and models. We also have a team of fraud intelligence experts that is available to our partners to help them spot new fraud trends and attack vectors, resolve tricky cases, and reduce the burden of manual case reviews.

At the end of the day, our aim is to solve specific problems really well, and make those solutions available to our partners in a variety of formats and across a variety of platforms so that it's easy for them to do what's important: stop fraudsters and verify the identities of legitimate consumers. 

Find us at Money20/20 to learn more about the various ways you can integrate SentiLink's solutions, and how we can help you stop more fraudsters and do business with more legitimate consumers through more accurate identity verification.